
Sustainable shop
April 2011
Patrizia Pepe Boutique, Milan
The interpretation of the concept of the brand's new jewellery collection inspired by an ecological mood.
photos Vera Cannone



A high impact set-up for the Milanese shops in via Manzoni and via Brera with an installation that enhances the concept of the new jewellery collection.

A Secret Garden where flowers, stalks and insects of various sizes, from macro to tiny, blend with the brand’s fashions and accessories. The store design takes shape by using a reinvented material like cardboard, combining lightness with poetry.
cardboard insects
cardboard flowers
customized give-away

customized giveaway
To complete the project, flies and butterflies are also transformed into miniatures in cardboard, give-aways from the collection for the clients of the stores.





