Sustainable shop

Sustainable shop

April 2011
Patrizia Pepe Boutique, Milan

The interpretation of the concept of the brand’s new jewellery collection inspired by an ecological mood.

photos Vera Cannone

insetti in cartone
giveaway personalizzato fiori di cartone

A high impact set-up for the Milanese shops in via Manzoni and via Brera with an installation that enhances the concept of the new jewellery collection.

Natura e sostenibilità in boutique

A Secret Garden where flowers, stalks and insects of various sizes, from macro to tiny, blend with the brand’s fashions and accessories. The store design takes shape by using a reinvented material like cardboard, combining lightness with poetry.

cardboard insects

cardboard flowers

customized give-away

Natura e sostenibilità in boutique

customized giveaway

To complete the project, flies and butterflies are also transformed into miniatures in cardboard, give-aways from the collection for the clients of the stores.

Natura e sostenibilità in boutique
Natura e sostenibilità in boutique
Natura e sostenibilità in boutique Natura e sostenibilità in boutique
Natura e sostenibilità in boutique Natura e sostenibilità in boutique