Patrizia Pepe Boutique, Milan
The interpretation of the concept of the brand’s new jewellery collection inspired by an ecological mood.
photos Vera Cannone
A high impact set-up for the Milanese shops in via Manzoni and via Brera with an installation that enhances the concept of the new jewellery collection.
A Secret Garden where flowers, stalks and insects of various sizes, from macro to tiny, blend with the brand’s fashions and accessories. The store design takes shape by using a reinvented material like cardboard, combining lightness with poetry.
To complete the project, flies and butterflies are also transformed into miniatures in cardboard, give-aways from the collection for the clients of the stores.