Fuorisalone, Mauro Grifoni Store , Milan
"SuperNatural Cardboard" set design and installation for Mauro Grifoni store.
photos Vera Cannone
Macro fauna cardboard sculptures invade the store (300 square metres on three levels) and change the perception of space. With a dramatic impact, these oversize creations are unexpectedly functional as display units.
The extreme use of cardboard shows just how far this ultra-natural, eco-sustainable and technological material can go.
It is also ideal for macro volumes, lending itself to uses no other material can equal.