Sustainable store interiors

January 2017
Settimana Moda Uomo, Altea Showroom, Milan

Set-up of Altea Showroom.

The set-up of the Milanese showroom of 900 sq. m. uses natural materials – recycled cardboard, wood, brass – both for walls and platforms, and for display supports and accessories (lamps).

The corrugated cardboard partition defines the various areas of the showroom as well as delimiting the window, and is placed in front of the wall of the showroom decorated with Chess motifs, reflecting the theme of the Autumn/Winter collection 2017-18 on display.

corrugated cardboard partitions

honeycomb cardboard platforms

custom made displays

A distinctive element of the design is the sequence of platforms in black honeycomb cardboard, used to support the new collection.

The showroom is dominated internally by an installation made up of large “origami” columns of recycled cardboard, in part suspended and in part resting on the floor.