Honeycomb cardboard scenography
October 2014
Lambretto Art Project, Milan
Concept and scenographic set-up for the launch event of Jack Daniel's Tennessee Honey liqueur.
In collaboration with MAD Agency
photos Francesco Gusella
cardboard modular elements
scenographic set-up
A liqueur with a hint of honey is the inspiration for the setup in which 650 cardboard elements form an enormous honeycomb of 40 metres by three metres high.
A decorative and functional structure for the configuration and use of the space all in two pallets measuring 100×150 cm and 160 cm high.
Assembly and installation: 2 days.
cardboard wall
cardboard scenography
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