Honeycomb cardboard scenography
Lambretto Art Project, Milan
Concept and scenographic set-up for the launch event of Jack Daniel's Tennessee Honey liqueur.
In collaboration with MAD Agency
photos Francesco Gusella
cardboard modular elements
A liqueur with a hint of honey is the inspiration for the setup in which 650 cardboard elements form an enormous honeycomb of 40 metres by three metres high.
A decorative and functional structure for the configuration and use of the space all in two pallets measuring 100×150 cm and 160 cm high.
Assembly and installation: 2 days.