Honeycomb cardboard motorbikes

June 2012
Pitti Immagine Uomo, Florence

The creation of a fleet of inexpensive and ecological cardboard motorbikes personalized with the logos of seven fashion brands for the event organized by Hearst Magazines Italia.

photos Mirco Cecchi

This striking collective performance is an ecological provocation that draws attention to the problem of traffic in one of the world’s most unique cities of art.

sustainable design

The motorbikes, which are ridden by models ready for the catwalk, are free to buzz around the old city centre on footpaths and merry-go-rounds and even inside buildings and commercial premises