Honeycomb cardboard scenography

Honeycomb cardboard scenography

October 2014
Lambretto Art Project, Milan

Concept and scenographic set-up for the launch event of Jack Daniel’s Tennessee Honey liqueur.

In collaboration with MAD Agency
photos Francesco Gusella

Scenografia alveolare per Jack Daniel s
allestimento compatto
parete in cartone

cardboard modular elements

scenographic set-up

A liqueur with a hint of honey is the inspiration for the setup in which 650 cardboard elements form an enormous honeycomb of 40 metres by three metres high.

Scenografia alveolare Scenografia alveolare

A decorative and functional structure for the configuration and use of the space all in two pallets measuring 100×150 cm and 160 cm high.

Assembly and installation: 2 days.

cardboard wall

cardboard scenography

Scenografia alveolare
Scenografia alveolare
Scenografia alveolare Scenografia alveolare